it is a kid's Urdu language magazine published by Zaheer Salam from Lahore, Punjab, Pakistan.
The publisher, Ferozsons, claims it is Pakistan's oldest children's magazine. A 1961 edition of The Pakistan Review said Among Urdu writers Saeed Lakht, Editor of Taleem-o-Tarbiat, is the most popular with the children. Ayasha Syeed, writing in Living Our Religions, said I still have fond memories of Taleem-o-Tarbiat, my favorite childhood Urdu language magazine, that we received on a subscription basis. This periodical was full of stories and anecdotes that carried Sufi wisdom, adapted for children.